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Canadians Prefer Regular Mail

Canada: Canadians, at least most of them, prefer
regular mail in order to receive documents and information instead of
receiving it by e-mail, according to a study by BrandTrust for Pitney
Bowes. Canadians (eighty-one percent) consider regular mail more secure
and reliable than e-mail.

Fifty-eight percent of Canadian households with access to the World Wide
Web prefer receiving messages, letters and documents by regular mail.
Only thirty percent prefer the e-mail.

Concerning financial mail, such as bills and other financial information,
eighty-five percent of the Canadians who have access to e-mail put their
trust to regular mail rather than e-mail. Eleven percent prefers receiving
it via e-mail.

BandTrust interviewed more than 250 households.




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